http://fatblood.com Fatblood Fri, 22 Mar 2013 02:51:55 +0000 http://fatblood.com en http://fatblood.com/MICROSTUDY-BENTHOS http://fatblood.com/following/fatblood.com/MICROSTUDY-BENTHOS Fri, 22 Mar 2013 02:51:55 +0000 Fatblood 5236809 A micro residency at Butler University in Indianapolis Indiana, this one week installation project was created in two days, and randomly installed around the samples collected for two nights. Diving into some very basic micrography and a crash course back into biology. Projecting the micro-organisms magnified back into there environment as a reminder that these amazing creature exists around us and are a vital part of our life's. Created for the Risk Project - http://www.butler.edu/provost/faculty-resources/risk/ in association with WeAreCity - http://wearecity.us/ A micro residency at Butler University in Indianapolis Indiana, this one week installation project was created in two days, and randomly installed around the... http://fatblood.com/Ice-Breakers-Mint-Ball-1 http://fatblood.com/following/fatblood.com/Ice-Breakers-Mint-Ball-1 Mon, 18 Mar 2013 11:05:43 +0000 Fatblood 2871961 <img src="http://payload28.cargocollective.com/1/6/206121/2871961/Screen Shot 2012-02-23 at 9.04.48 PM.png" width="636" height="357" width_o="636" height_o="357" src_o="http://payload28.cargocollective.com/1/6/206121/2871961/Screen Shot 2012-02-23 at 9.04.48 PM_o.png" data-mid="14599380" border="0" align="left"/> http://fatblood.com/Helado-Negro-Invisible-Life http://fatblood.com/following/fatblood.com/Helado-Negro-Invisible-Life Wed, 13 Mar 2013 11:30:22 +0000 Fatblood 5142733 A handful of artists got together to make visuals to accompany the music for the Video-stream of Helado Negro - Invisible Life album. They one embedded here are mine, Here s a link to the whole playlist, its a great album. A handful of artists got together to make visuals to accompany the music for the Video-stream of Helado Negro - Invisible Life album. They one embedded here are... http://fatblood.com/Sufjan-Stevens-Silver-Gold-stream http://fatblood.com/following/fatblood.com/Sufjan-Stevens-Silver-Gold-stream Sat, 09 Mar 2013 03:08:08 +0000 Fatblood 5142811 A set of selects from "Silver & Gold" an epic Christmas collection of 50+ tracks from Sufjan Stevens. We created a video stream for every track on this years collection for asthmatic kitty with a shoestring budget and a trip to the goodwill. A set of selects from "Silver & Gold" an epic Christmas collection of 50+ tracks from Sufjan Stevens. We created a video stream for every track on this years... http://fatblood.com/Miami-Dolphins-2009-AR-TICKECTS http://fatblood.com/following/fatblood.com/Miami-Dolphins-2009-AR-TICKECTS Fri, 08 Mar 2013 18:45:25 +0000 Fatblood 2917184 The AR modified Season Tickets would have allowed holders review the games highlights to record and make game comments. Along with an offer the biggest fan VIP season tickets for the most shared video. This augmented reality concept made the cut, but the client did'nt want to pay for the development as it was early 2009, but here is the prototype pitch we all made below. The Kidsroom A team; Gradwell Sears and I handled all the Art Direction, Design, and production of all the Art animation for TV spots and Mechanical work for the 2009 season of the Dolphins local ticket sales campaign. <img src="http://payload30.cargocollective.com/1/6/206121/2917184/dolphins_09_spread_640.jpg" width="640" height="427" width_o="747" height_o="498" src_o="http://payload30.cargocollective.com/1/6/206121/2917184/dolphins_09_spread_o.jpg" data-mid="14840449" border="0" align="left"/><img src="http://payload30.cargocollective.com/1/6/206121/2917184/dolphin_09_Print.jpg" width="400" height="498" width_o="400" height_o="498" src_o="http://payload30.cargocollective.com/1/6/206121/2917184/dolphin_09_Print_o.jpg" data-mid="14840448" border="0" align="left"/> The AR modified Season Tickets would have allowed holders review the games highlights to record and make game comments. Along with an offer the biggest fan VIP... http://fatblood.com/Almond-Joy-Mounds-2010 http://fatblood.com/following/fatblood.com/Almond-Joy-Mounds-2010 Fri, 08 Mar 2013 18:45:24 +0000 Fatblood 2871345 Island Time - Almond Joy & Mounds from William Zoe FitzGerald on Vimeo. I like to make my work appeal to the candy addict inside of all of us, when thinking about that; its all about taste appeal. Working with the bad ass boys over at MK12 we created the most laid back delicious relaunch of the Almond Joy & Mounds Campaign which increased sales 10% in the first quarter thanks to the stoners and hungry couch potato's like me. Their were hopes of extending the campaign to other tropical locations with fire dancers , volcano's, and waterfalls around the globe. While adding a CSR campaign to include the surf foundation titled "Save your Away" where proceeds of a contest would be donated to taking care of your dream beach, Sadly never made it into fruition but would have been amazing in my mind. Island Time - Almond Joy & Mounds from William Zoe FitzGerald on Vimeo. I like to make my work appeal to the candy addict inside of all of us, when thinking about... http://fatblood.com/S-R-Branding http://fatblood.com/following/fatblood.com/S-R-Branding Fri, 08 Mar 2013 18:45:23 +0000 Fatblood 2866259 <img src="http://payload28.cargocollective.com/1/6/206121/2866259/S-R HER r2 sample -01-01_640.png" width="640" height="495" width_o="1650" height_o="1275" src_o="http://payload28.cargocollective.com/1/6/206121/2866259/S-R HER r2 sample -01-01_o.png" data-mid="14590469" caption=" My Select (not client select); S&amp;R stands for Sweets and Refreshments my favorite sugar pushers approached me for a branding exploration and this is my favorite version. Not quite the one they like but the one I felt had the most unique, and iconic presence. A monochromatic mark, could have been be any color for and pack of candy, made to be scalable for multiple uses" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866259/S-R HER r2 sample -01-04_640.png" width="640" height="495" width_o="1650" height_o="1275" src_o="http://payload28.cargocollective.com/1/6/206121/2866259/S-R HER r2 sample -01-04_o.png" data-mid="14590475" caption=" two mark versions with alt R shapes and " border="0" align="left"/> http://fatblood.com/Reyka-Vodka http://fatblood.com/following/fatblood.com/Reyka-Vodka Fri, 08 Mar 2013 18:45:21 +0000 Fatblood 2871730 http://fatblood.com/York-Close-Up-2010 http://fatblood.com/following/fatblood.com/York-Close-Up-2010 Fri, 08 Mar 2013 18:45:19 +0000 Fatblood 2866215 I decided to show you the sensation of taste instead of describing it. Re-launching Hershey's York Peppermint Patty New Sensation in 2010 and it's still going strong today. Sound Design & Casting is the Key ingredient in this concept. Along with delicious solid stop motion nemonic. <img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_00_1024px_640.jpg" width="640" height="425" width_o="1024" height_o="680" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_00_1024px_o.jpg" data-mid="14595329" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_01_1024px_640.jpg" width="640" height="425" width_o="1024" height_o="680" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_01_1024px_o.jpg" data-mid="14595331" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_02_1024px_640.jpg" width="640" height="425" width_o="1024" height_o="680" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_02_1024px_o.jpg" data-mid="14595332" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_03_1024px_640.jpg" width="640" height="425" width_o="1024" height_o="680" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_03_1024px_o.jpg" data-mid="14595333" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_04_1024px_640.jpg" width="640" height="425" width_o="1024" height_o="680" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_04_1024px_o.jpg" data-mid="14595335" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_05_1024px_640.jpg" width="640" height="425" width_o="1024" height_o="680" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_05_1024px_o.jpg" data-mid="14595337" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_06_1024px_640.jpg" width="640" height="425" width_o="1024" height_o="680" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_06_1024px_o.jpg" data-mid="14595340" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_07_1024px_640.jpg" width="640" height="425" width_o="1024" height_o="680" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_07_1024px_o.jpg" data-mid="14595343" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_09_1024px_640.jpg" width="640" height="450" width_o="1024" height_o="720" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_09_1024px_o.jpg" data-mid="14595345" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_11_1024px_640.jpg" width="640" height="450" width_o="1024" height_o="720" src_o="http://payload28.cargocollective.com/1/6/206121/2866215/BTS_11_1024px_o.jpg" data-mid="14595348" border="0" align="left"/> I decided to show you the sensation of taste instead of describing it. Re-launching Hershey's York Peppermint Patty New Sensation in 2010 and it's still going... http://fatblood.com/Reese-s-Suit-of-Chocolate http://fatblood.com/following/fatblood.com/Reese-s-Suit-of-Chocolate Fri, 08 Mar 2013 18:45:17 +0000 Fatblood 2871661 To promote the release of Ironman Hershey's teamed up with Marvel to sell some Reese peanut butter cups but was looking for a way to incorporate the marvel universe without leaving the reese's current campaign. I choose Digital Kitchen to help develop the spot and they nailed it. Marvel said and I quote "Best brand integration they have ever seen!" and that's what you get when you put a comic book nerd in-charge of your movie ad campaigns. To promote the release of Ironman Hershey's teamed up with Marvel to sell some Reese peanut butter cups but was looking for a way to incorporate the marvel...